Dave Perry – Digital Marketing Consultant

Multi-Media Consultant
and Account Executive

As an experienced and seasoned media consultant, Dave has managed local advertising campaigns for stand-alone proprietorships to Fortune 500 companies and everything in between. Dave understands that no one campaign strategy fits all. He knows that uncovering the true “why” of the needs of a client will create the foundation of a successful media mix exceeding even the most lofty of goals for an advertising strategy. Dave has mastered a consultative approach to make the client clearly understand their strategy before it goes to execution. By involving the client in every step of that journey, they have a more wholistic understanding of what is working and how the elements of a diversified campaign work in concert to achieve their goals. Dave has an above average (almost record-breaking) response time to all emails, phone calls, texts, Facebook IM’s, tweets,….(you get the idea), so communication is at the heart of why his clients rely on him to always get the job done and make adjustments and solve problems when they arise. Dave prides himself as always being accessible to his clients, no matter what.

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American Advertising Federation

In 2015 I was honored to be awarded the Silver Medal Award from the AAF of Greater Flint. I also served as the President of that organization from 2013-2016. I then spent 6 years on the Board of the AAF District 6 and served as the Governor in 2014-2015. The American Advertising Federation’s Silver Medal […]

Google AdWords Certified

I am fully Google AdWords certified. I got this certification after taking a series of tests and I am now recognized as an expert by Google in PPC and SEO as well as utilizing Google Analytics for my clients.

Local Non-Profits

I am currently on several non-profit boards in my local area and have chaired large fundraising events over the last 15 years. I have been part of the local Boys & Girls Club annual fundraiser for 5 years and have helped with multiple pro-bono advertising campaigns for Habitat for Humanity and the Flint Children’s Museum.

Media Consultant

• Created customized solutions including radio and digital marketing products with consultative approach to forge long-lasting partnerships.
• Leveraged strategic planning to penetrate key accounts.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.

Townsquare MediaSept 2014-Mar 2020

Digital Marketing Consultant

• Used tactics like SEO, SEM, display ad networks, geo-fencing, digital creative production and social media marketing.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Resolved digital marketing problems, improved operations and provided exceptional client support.

MLive Media Group Mar 2010-Sept 2014

Digital Marketing Consultant

• TV advertising consultant, with responsibility to work with local and regional advertisers and help them utilize strength of CBS TV audience to brand their business or service.
• Used consultative methods and worked with decision maker to get right message, with right creative to right audience and to keep them advertising for years to come.
• Measured results, shared reporting with client and made changes as needed to continue to move ROI upward.

WNEM2005-2010

With all that is going on in this new normal, it is even more important to find the right team player. As an employer, you have more choices now than you ever have. It makes sense to pick the right fit. I get that, so let me show you what I can do for you. If you are looking for a motivated, professional to carry your brand beyond your competition from the position of pure creativity, then I am your choice. So let's......

Marketing is not what it was last week. What to do now to preserve your brand.

The coronavirus COVID-19 pandemic has changed the way marketers need to connect with their audience, their followers, and their customers....

28 April, 2020

Mary TrombleyConsultant, Target Promotions

Dave has been an enthusiastic and creative partner in any event or project I have had the privilege to work together with him. He is always full of ideas and has the contacts and energy to make them happen. The encouragement and positive thinking he brings to the table is invaluable.

Mike TerrySenior Producer, WNEM

I highly recommend Dave Perry, I worked with him for nearly 6 years while he was with WNEM TV5, I watched his never ending creativity to find new ways to boost revenue to the station. He also quickly became a main player in promoting the station by getting us involved in different organizations helping the community.

Dave would make an excellent representative for any company wishing to grow.

Lisa ScottExecutive Marketing Director, Regional Medical Imaging

I had the opportunity to work with Dave for a couple of years. I accompanied Dave on sales calls and always noted how comfortably he talked to potential clients, and the care he took in handling the business of his current clients. He has developed successful campaigns for a variety of industries because he took […]